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Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to record-breaking success in Formula 1

Toto Wolff is engaged in final negotiations to offload part of his shareholding in the Mercedes F1 outfit.

This transaction values Mercedes at £4.6 billion – an unprecedented figure for a Formula 1 squad – following the McLaren team was appraised at £3.5 billion in a change of ownership structure last September.

Wolff, who owns a 33% stake of the Mercedes F1 operation, plans to divest a stake approximately 5%.

Wolff, aged 53 would stay on as team principal and chief executive officer should the deal proceed.

Ownership Breakdown

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos Group, who both hold one-third of the company.

An official representative stated: "We are providing no official statement on the matter. The governance of Mercedes F1 stays unaltered, and each shareholder are fully committed to the ongoing success of Mercedes-Benz in Formula One."

Valuation Growth

This arrangement would represent a substantial rise in value of the Mercedes team after Ineos Group bought its stake for £208 million in 2022.

The rise reflects the growth in valuations of Formula 1 outfits in the past few years as a consequence of the increasing appeal of Formula 1 around the world.

This was also seen in the box-office performance of the Formula 1 film featuring Brad Pitt, which was released last summer and earned more than $630 million (£458m) at cinemas worldwide.

The film represents Pitt's most successful film and the most successful sports film to date.

Current Standings

Mercedes are runner-up in the constructors' championship, behind McLaren, with three races remaining in the current championship.

Mercedes' primary racer British driver George Russell has secured victory in two of the 21 races this year and is fourth in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a record eight consecutive constructors' championships and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

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Mary Shaffer

A seasoned gaming journalist with over a decade of experience covering slot games and casino trends in the UK.

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